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Building for the
Agent Era

Mark Dembo

Director, Solutions @ Cloudflare

@darkmembo in/mdembo
Mark Dembo
OpenAI LovableLovable Base44Base44

They enable
personalized software.

All running on the
same infrastructure.

For decades, every user got the same interface

The age of
personalized software

This isn’t a startup experiment anymore

theverge.com/tech/946345
THE VERGE
Apple lets Safari users prompt their own browser extensions into existence
Describe an extension in plain language — and it exists.

Where all software goes

Every app becomes a
system of record
+
an experience you prompt.

The data is the value.
The UI is just my opinion.

The UI
Process & Experience Layer
where workflows, decisions, and interactions live
The data
System of Record
Database, API, CRM, ERP

What if it could be yours?

Let’s add personalized software to this app.
By prompting it into existence.

(I did. Last night. With one prompt.)

Prompt your own extension.

QR code
vinyl.not-a-single-bug.com

Keep it weird. Keep it safe for work.

What the agent wired up

User promptone sentence, plain language
→
Agent writes codea real extension, not config
→
Stored in Artifactsversioned, Git-compatible
→
Runs as a Dynamic Workerone isolate per extension
→
Personalized experienceon the shared system of record

Hyperscalers were built for one app serving many users

One app, millions of users
↓
Millions of apps, one user each

Exactly the primitives
the agent era needs

Workerscompute
KV · R2 · D1 · Durable Objectsserverless storage
Artifactsversioned, Git-compatible code storage
Sandboxesa computer for your agent · now GA

Every feature request you could never justify —
your users will now build it themselves.

users asking for it feature requests, ranked by demand Top 20% your team builds this The long tail — never gets built extensions · customizations · integrations built by your users, with agents

What you still need: the infrastructure to power it.

Choose the platform built for the agent era.

Trusted by the teams already building it

OpenAI AnthropicAnthropic FigmaFigma Ramp DiscordDiscord WebflowWebflow Wix

Thanks!

in/mdembo @darkmembo markpauldembo.com
github.com/markdembo/building-for-the-agent-era